About WTR?!

Welcome to What the Rock?! We have a bunch of stuff that is rock and roll inspired, weird, beautiful, fun, interesting or just plain cool.  We have baby/kid things, books, housewares, home decor, handmade jewelry, cards, and other small crafts, t-shirts, dresses and hoodies, wallets, purses socks, and accessories, taxidermy skulls and bones, and musician's needs like picks, strings, and straps and small instruments like harmonicas and kazoos.  We have a lot of these items available on our website, but the larger selection is available in our brick and mortar store, located in Columbus, Ohio.  We are always getting new and interesting things in, so be sure to check our store or our Facebook page or Instagram account for the newest arrivals.


Established in 2006.

Owner operated, What the Rock?! started online in January of 2006.  We opened our brick & mortar store in October of 2006 in the Short North Arts District of Columbus, OH. Now you can find us in the Clintonville neighborhood, just south of the historic Studio 35 Cinema & Drafthouse on Indianola Ave.